Seller's Guide

Make Your Home Stand Out

When selling your home, first impressions matter.

Real estate staging involves physically furnishing and decorating your space to highlight it s best features, making
it feel welcoming and move-in ready. Professionally staged homes create an emotional connection with buyers, helping them visualize them selves living there. This can lead to quicker sales and higher offers.

Living room with a green velvet armchair, cream banquette, and large abstract painting.

Virtual Staging

Virtual staging is the process of digitally enhancing photos of empty or sparsely furnished rooms by adding realistic-looking furniture, décor, and design elements using graphic software. Instead of physically staging a property with actual furniture and decorations, virtual staging allows real estate professionals to showcase the potential of a space through.

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Modern living room with floor-to-ceiling windows overlooking the city and a leafy courtyard.

Traditional Staging

Traditional staging is the process of physically furnishing and decorating a home to make it more appealing to potential buyers. Professional stagers bring in furniture, artwork, and décor to create an inviting, lived-in atmosphere that highlights the home’s best features. The goal is to help buyers emotionally connect with the property and visualize themselves living in the space.

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Furnished dining area with a round marble table and city buildings visible through the window.

SERHANT. ID Lab

SERHANT. ID Lab is our strategic sales collective and ideation workshop that generates compelling communications for each listing.

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Ornate brass door knobs with dark oval backplates on white doors.

Print Marketing Collateral Development

  • Photograph the property and neighborhood
  • Prepare eye-catching floor plans for purchasers and brokers to easily understand the layout of the home. An alternate floor plan
    and virtual staging are also options
  • Design and produce vivid show sheets and/or listing brochures
  • Send personal letters to neighbors and target markets to announce the sale
  • Send exclusive showing invitations to top brokers to draw interest and showing requests

Digital Marketing Collateral Development

We are visual artists, storytellers, and creators. We shoot, record, animate, edit, and produce engaging real estate stories that are redefining how real estate can be consumed by the market.

We know the ins-and-outs of every traditional and digital platform and how to curate and optimize content for maximum impact on each one.

Whether we're concepting an Instagram short or executing a one-of-a-kind event experience, we want everything we do to be innovative, memorable, and shareable.

We craft unique positions and visual profiles for sellers that reflect their values and goals.

We utilize each marketing tool as part of a cohesive strategy spanning multiple promotional channels and campaigns.

Living room with a curved ivory sofa, framed mirrors, abstract art, and herringbone floors.

Digital Marketing Collateral Development

  • Film , edit, and produce a highly engaging marketing video/property tour for use on all digital platforms
  • Highlight your listing on all of our social media feeds. With over 6M
    followers across all platforms, we are the most followed real estate brand in THE WORLD
  • Craft vivid email blasts to send to our internal broker network
  • Coordinate with our PR team for strategic press placements

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Distinctive Home Approach

Each property is carefully analyzed to highlight unique features, ensuring a tailored experience for every buyer or seller.
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Contact Details

The Rosen Team

Phone

(917) 524-9680

Email

[email protected]

Address

372 W Broadway New York, NY 10012

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